Monday, 1 August 2011

Challenging Press Prejudice Against Social Media

Whenever a story hits the mainstream news about social media and networking it is almost always shown in a negative light, or so I have observed in a number of instances. Take for example an article posted by the Daily Mail on Saturday 30th July 2011 with the following headline;
Facebook and Twitter are creating a vain generation of self-obsessed people with child-like need for feedback, warns top scientist
The article penned by Sarah Harris cites comments made by Baroness Greenfield, professor of pharmacology at Oxford University. She believes that friendships forged over the Internet through social networking sites are rewiring our brains thus having a detrimental effect on our concentration and ability to engage with people face to face. In her damning of social media the academic Baroness points her accusatory finger at Facebook and Twitter.



What is interesting to note (and not surprising given it is the Daily Mail) upon reading the article is the lack of any empirical evidence and balance. Ms Harris' article makes no reference to any study carried out by the Baroness so there are no results to examine and refute.There also seems to be an absence of factual statements, instead referring to the Baroness' beliefs or suggestions . Yet the article presents negative and at times stereotypical views of social media users as statements of facts, and even overlooked that Baroness Greenfield made similar claims in an article by The Guardian newspaper

The Daily Mail article has obviously decided to exclude any counter arguments as to the benefits of social media, and cyber interaction. Such benefits include reuniting old friends, schoolmates and work colleagues, and even estranged family members. It also bypasses the ability of social media in providing a more intricate way of keeping in touch with friends and loved ones, be the in the next town, city, or continent. Other omissions include;
  • breaking real time news, 
  • monitoring crisis situations all over the world, 
  • making it possible for even more philanthropic ventures to gain support
  • even helping to solve and/or prevent crimes.
Yet almost all of this can be forgiven since very little of these feature boldly in the mainstream. The most disturbing aspect of Ms Harris' article however is the Baroness' negative profiling of social media users.

It seems the Baroness has damned us all as lazy, infantile, and egotistic sharing banal information about our lives seeking attention by the bucket loads. This might be true of some but by presenting them as facts The Daily Mail has indulged in an exercise of irresponsible journalism. It fails to make any mention of the countless scientists, authors, and other social & political commentators who use social media to share information and engage in healthy debate. The news outlet also ignores those Twitter followers and Facebook friends who are in fact well educated and well read, keep up to date on current events around the world, and even display a sense of social responsibility and moral concerns. 

The Daily Mail article is far from being a balanced reporting of facts supported with evidence but rather a mish-mash of assumptions and perhaps an expression of personal disdain on the part of the Baroness.  It serves no purpose other than to fuel the fire of the Mail's readers who already make such negative assumptions, and thus the article validates their hostile reactions. The Daily Mail would do well to consider this article by Kelly Rusk, and perhaps do a little more research into the benefits of social media.

Image Credit: Ed Yourdon

Innovation to Change the World Sought in Startup Challenge

Mashable, one of the leading news websites covering digital technology, culture and social media has launched an open innovation challenge to focus on making real change. The Startups for Good Challenge will feature as apart of this year's Social Good Summit to be held in New York from 19th till 22nd September 2011, an annual event examining how innovation technology and social media can help tackle some of the world's problems.

This year will be the Social Good Summit's second annual event running alongside UN Week, and will be hosted in partnership with 92nd Street Y (92Y) and the United Nations Foundation. Over 3,000 people are expected to attend and thousands more will watch the four day event via livestreaming, as activists, technology experts, and other influential minds examine how new media along with innovative technology and thinking can bring about a positive change in the world. Speakers from various disciplines will attend including;
  • Pete Cashmore - CEO & Founder of Mashable
  • Elie Wiesel - President of the Elie Wiesel Foundation of Humanity
  • Ted Turner - Chairman of Turner Enterprises and the United Nations Foundations


The Startups for Good Challenge invites any US and UK based companies to submit their proposals through the online application form. Those wishing to participate must submit their application detailing how their design or idea will change the world, by 1.00 pm ET on 9th August 2011. From those applicants, eight finalists will be chosen to attend the inaugural hosting event on 22nd September 2011 and will present their ideas before a panel of judges represented by the host partners and industry experts. The winner will be awarded a cash prize of $10,000 (over £6,000).

Further information on how to apply, including competition rules click here. If you are interested in attending the summit or following it through livestreaming then visit the Social Good Summit site  for details of how to register.

Source: Mashable
Image Credit: Mashable (via flickr)