Monday, 21 November 2011

CrowdControl Transforms Crowdsourced Sentiment Analysis with Latest A.I. Solutions

One of the leading providers of human sentiment analysis, CrowdControl has launched a new application providing businesses with crowdsourcing solutions designed to better manage vast chunks of data at a fraction of the cost. The new platform provides high quality results by combining human sentiment analysis with the latest artificial intelligence (A.I) technology to better help companies keep in a constantly changing market. 




Based in Seattle, CrowdControl was founded by Max Yankelevich who also helped establish the leading platform for cloud service management, Freedom OSS. Yankelevich, along with startup expert and co-founder Andrew Volkov, looked to address the shortfalls of manual and automatic crowdsourced data management and authentication processes. At a time when (potential) customers are making their views known on social networking sites every second, manual crowdsourcing solutions, even with an online of community of thousands of members, have difficulty processing vast amounts of information. Automated solutions cannot recognise and process data sentiment such as sarcastic tweets. 

The unique formula of CrowdControl blends state of the art high end A.I. technology with the power of human judgement, and makes conventional crowdsourcing platforms available to all. This combination makes it possible for systems to cope with large incoming data chunks, process them at speed and provide superior quality results, which is also cost effective.
Gone are the days of Wild West crowdsourcing. We're introducing manageability to the equation - and this ability to control large data sets will power businesses that aren't yet imagined. Companies build their businesses around pennies and we can give them that precision in high-quality data sets, cheaper and quicker than alternatives on the market today. - Max Yankelevich, co-founder CEO CrowdControl

CrowdControl's innovative solution gives businesses a significant competitive advantage over others by providing manageable quality data, which can be used to enhance and expand their operations. This type of next generation marketing for a rapidly increasing digital age provides the sort of data that can help businesses to better under how bonds between humans and brands are formed. 
Image Credits; Brew Books

Monday, 14 November 2011

Evolution of Crowdsourcing

Gazette Contributor Manik Kinra shares his thoughts on the rise of crowdsourcing and what the future holds for the industry.

Since the "formal" advent of the term crowdsourcing, the model has come a long way. The industry has also come a long way with companies in design, testing, ideation, innovation etc. Not only have many startups have grown thanks to the crowdsourcing model but last few years have seen these startups spread wings across the globe from developed economies like US, UK, Europe, Australia to growth economies like Middle East, India etc. 



On the way there have been companies and individuals who have written off crowdsourcing for various reasons while others have tried and benefited from the model. The last two years has also seen the industry becoming more mature with analysts like Crowdsourcing.Org, The Daily Crowdsource coming in and conferences like CrowdConference taking place, all to take this to the next league. However, like any model or industry, crowdsourcing has a long way to go. There are still challenges and issues, and there are still geographies who haven't even heard the term.

As the model evolves, many early movers will have to step into shoes of industry veterans, researchers, analysts etc to help the model mature. Compare crowdsourcing to outsourcing and we need to have people who can understand how to manage the crowd force, how to increase their efficiencies, how to keep them motivated from provider perspective. From a customers perspective more effort needs to go into helping understand how the model can benefit them, how to build required documents, how to drive the disconnected environment, and still achieve the results.

The coming years surely are going to be extremely exciting for crowdsourcing and a lot will be seen happening within the industry.

Image Credit; Juhan Sonin

Sunday, 13 November 2011

Crowdfunding Success for the People's Bank

A recently established financial services platform, civilisedmoney UK limited will soon be able to to offer an alternative form of banking thanks to what must be a record breaking crowdfunding success story. Over 120 people have contributed funds totalling £100,000 in just nine days enabling civilisedmoney to finally launch the platform in which it will provide people to people financial services, a sort of bank of the people for the people. 



Making civilisedmoney a reality, after four years in development has been due to the efforts of its founders Jason Scott and Neil Crofts, both of whom have extensive knowledge and experience in the financial and banking markets. Jason Scott's desire to change the current financial system was spurred on by his experience during the recession of the 90's working with Black Horse Agencies. During this time Jason represented mortgage lenders overseeing an average of two to three repossessions per day. Over the last four years Jason has researched banking and money markets to better understand events that have led to the current financial crisis and their effects worldwide. 

Neil Crofts brings extensive knowledge of Internet banking to the fold from his days as Head of Strategy at Internet consultancy Razorfish. Neil has worked with big name financial services clients such as NatWest, Banca Mediolanum and Egg.  Since then he has established his own consultancy business dedicated to authenticity in business and has even written three books on the subject. Together Jason and Neil hope to create a new, fairer banking system.
We are delighted - 121 people contributing £100,000 to become co-owners of civilisedmoney UK in just 9 days clearly demonstrates that we’re ready for a major change in finance. The time is right for civilisedmoney - Neil Crofts, co-founder civilisedmoney UK
The alternative proposed by civilisedmoney lies in the use of people-to-people technology
and networks. The current platform provides primarily investment and funding services, through two of its solutions; crowdfund & Get funded, and invest & Get investment both aimed to help fund projects as well as empower business startups and expansions. The promise by civilisedmoney is to challenge the practices of conventional banking by doing away with fractional lending along with unethical investments or engaging in the gambling of customers' money. Since the issue of bank bonuses is still a sensitive subject civilisedmoney also pledge to not make any excessive bonus payments.

People's confidence in the banking and finance industry has been shaken following the credit crunch leading to the current economic turmoil. With civilisedmoney there is a promise of a much fairer, ethical and transparent banking system. It currently offers crowdfunding and investment financial solutions but is working towards providing consumer lending and borrowing service. Combined together with a range of new products civilisedmoney UK looks set to become to a ‘one stop shop’ for people-to-people financial services. 

Image Credit; Ewan M